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Customer story

Lock Chicago turned the entire city into an escape room.

One room can only hold so many players. With Roamli, Lock Chicago sells city-wide scavenger hunts — 100+ player team building events and year-round bookable experiences that attract hundreds of new customers each year.

100+ players in a single outdoor team building event
100s of new customers attracted every year
$0 in added rent, staffing, or buildout costs
The problem

A great escape room is a small room.

Lock Chicago's rooms do what escape rooms do best: an intense hour for a handful of players. Then corporate and university groups started asking for events ten times that size. No schedule squeezes a hundred people through a locked room in one afternoon — and adding rooms means adding rent, staff, and months of buildout.

The move

Take the game outside the building.

Instead of adding square footage, Lock Chicago added a city. On Roamli they run large-scale outdoor team building experiences for corporate and university groups — 100+ players at once, spread across Chicago's streets and landmarks, managed entirely online from a laptop or phone.

Alongside the big events, they launched year-round scavenger hunts that customers book at their own convenience — a standing product that sells even when every room on the schedule is full.

The result

Every hunt ends at their front desk.

Around the hunts, Lock Chicago built a reward and loyalty program: players earn gift certificates and other prizes, redeemed in-store. The game plays out across the whole city, but redemption walks winners straight back to the escape room — a loop that attracts hundreds of new customers each year.

Beyond escape rooms

Built for attractions of every kind.

If people already come to you for an experience, Roamli lets you sell one that doesn't fit inside your walls.

Escape rooms & game venues

Add a product line without building a new room. A city-wide hunt takes groups no room can hold, and seasonal events — a haunted Halloween hunt, a Find Santa holiday experience — bring the whole community back every year.

Museums & attractions

Turn your grounds and the blocks around them into playable challenges — a reason for visitors to stay longer, and for locals to come back on a Saturday instead of once a decade.

Prizes that pull people in-store

Let winners redeem prizes as gift certificates for your core experience. Every hunt ends exactly where you want new customers standing: at your front desk.

Add a product line without pouring a foundation.

Tell us about your venue and your city — we'll map your first hunt with you live, with your stops and your prizes.